Privacy Policy
Midsommardans ("we," "us," or "our") is a non-profit association (org. no. 802555-8191) registered in Sweden, organizing the Midsommardans dance festival. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit https://www.midsommardans.org/ (the "Site"), register for or attend our events, purchase tickets or merchandise, or otherwise interact with us. This policy is written to comply with the EU General Data Protection Regulation (GDPR).
Effective Date: August 25, 2026
1. Who Is Responsible for Your Data
Midsommardans is the "data controller" responsible for your personal data described in this policy.
Midsommardans
Org. no.: 802555-8191
Address: Styrmansgatan 43a, 114 54 Stockholm, Sweden
Email: midsommardans@gmail.com
2. What Data We Collect
Depending on how you interact with us, we may collect:
● Contact details: name, email address, phone number
● Ticketing and event data: registration details, ticket type, event attendance history
● Payment-related data: transaction records processed via Stripe and Fienta (we do not store full card numbers)
● Merchandise order data: shipping address, order history (once our online store is live)
● Communications: messages you send us, e.g. via email
● Technical data: IP address, browser type, and usage data collected automatically via the Site (e.g. through cookies or analytics tools)
● Photos/video: images or footage from festival events that may include your likeness
3. How and Why We Use Your Data
We use your personal data for the following purposes and legal bases under the GDPR:
● To process ticket registrations and merchandise orders (performance of a contract)
● To communicate with you about your registration, order, or event details (performance of a contract)
● To process payments through Stripe and Fienta (performance of a contract)
● To send you updates about the festival, if you have opted in (consent, which you may withdraw at any time)
● To comply with legal and accounting obligations, such as bookkeeping requirements (legal obligation)
● To promote the festival using event photos/video (legitimate interest, or consent where required)
● To keep the Site secure and functioning properly (legitimate interest)
4. Who We Share Your Data With
We share personal data only as necessary, including with:
● Stripe and Fienta, to process ticket and merchandise payments
● Email or communication service providers, to send confirmations and updates
● Shipping providers, to deliver merchandise orders (once our store is live)
● Website hosting and analytics providers, to operate and improve the Site
● Authorities, where required by law
We do not sell your personal data. Some of our service providers may process data outside the EU/EEA; where this occurs, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.
5. How Long We Keep Your Data
We retain personal data only as long as necessary for the purposes described above, including any applicable legal retention periods (for example, Swedish bookkeeping law generally requires financial records to be kept for 7 years). Event photos may be retained for archival and promotional purposes unless you request removal.
6. Cookies
Our Site may use cookies or similar technologies to remember preferences and understand how visitors use the Site. You can control cookies through your browser settings. Where required, we will ask for your consent before placing non-essential cookies.
7. Your Rights
Under the GDPR, you have the right to:
● Access the personal data we hold about you
● Correct inaccurate or incomplete data
● Request deletion of your data ('right to be forgotten')
● Restrict or object to certain processing
● Request a copy of your data in a portable format
● Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at midsommardans@gmail.com. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se, or your local supervisory authority.
8. Data Security
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children's Data
Our Services are not directed at young children. Where minors participate in festival activities with parental or guardian involvement, we only collect the data necessary for that participation.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Effective Date” above. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, contact us at:
Midsommardans
Email: midsommardans@gmail.com
Address: Styrmansgatan 43a, 114 54 Stockholm, Sweden
Website: https://www.midsommardans.org/